SUNSHINE Coast police have made tackling domestic violence their top priority.
A new unit, that has been established for two weeks, is working to spread the message that "domestic violence is wrong and it can't be tolerated by our community".
Sunshine Coast district officer Superintendent Darryl Johnson said while more people were feeling comfortable in reporting domestic violence issues, there were still a lot more cases and victims that needed help.
"On the Sunshine Coast, domestic violence is continuing to increase due to the increase in reporting," he said.
"We're looking at opportunities to prevent domestic violence and prevent that first breach.
"We've taken an innovative approach on the Sunshine Coast and formed a vulnerable persons unit and we're trialling that at the moment.
"What we're trying to do is look at our service providers on the Sunshine Coast and work with them to help alter and amend the behviour of some of our perpetrators to stop domestic violence occurring.
"We're looking at those people who are demonstrating indicators of domestic violence and on occasions that's when we go to domestic violence incidents."
Supt Johnson said lowering the number of domestic violence incidents in the region was a key focus for police right now.
"On the Sunshine Coast and right across the state, domestic violence is our number one priority at the moment and certainly on the Sunshine Coast it's the main focus of our activities and our new unit demonstrates our commitment to that with seven people allocated to that unit so that if people come forward they can rest assured that we are going to do everything we can to make them safe."
Supt Johnson said domestic violence had the potential to happen in any family but was often related to drug use.
"Evidence shows it's right across our community and you can't pick who or who isn't affected by domestic violence," he said.
"One of the contributing factors is drug and alcohol abuse and certainly with the increased drug activity, especially around ice, we're seeing an increase in domestic violence incidents which involve the use of drugs."
Supt Johnson encouraged anyone experiencing domestic violence to report it.
"We will do everything in our power to ensure their safety," he said.
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