WITH around eight decades' history cruising the Pacific Islands, P&O Cruises has long played an important role in the communities of these island nations.
From environmental conservation to lifestyle, the brand has brought countless positive changes over the years, paying particular attention to preserving local culture and traditions along the way.
In 2012, P&O Cruises made this relationship a more formal one by forming the P&O Pacific Partnership.
Joining forces with international charity organisation, Save the Children, the two brands are raising money to build a better future for these island communities, with a particular focus on Vanuatu.
Fund raising efforts begun with P&O Cruises donating $50,000, as well as a contribution of $1 being added to each onboard account for passengers over 18 - a move that's been well received among passengers.
Janet Cameron of Save the Children says that the P&O Pacific Partnership is an important step in securing the futures and basic needs of local children.
"Our mission is to ensure that all children realise their rights to medical care and education, and the partnership will assist us in meeting that mission. Together we will give the children of Vanuatu a better start in life."
P&O Cruises' initial $50,000 donation is currently being put to good use in the Vanuatu province of Sanma to build Santo East Primary school.
Ms Cameron says that this area was chosen for its remoteness and lack of access to such important services.
"The district and village for the site were chosen in conjunction with the Ministry of Education. The district of Sanma is a remote, mountainous region and so many children here do not have ready access to services such as kindergartens," she says.
"Our work within the region is centred on ensuring that there is all important access for children so that they can attend and be successful in their schooling."
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