Business

Digital trends for 2012

Dena Dillon is the founding director of Piper Digital Marketing, which counts Bentley, Ferrari and Lotus among its clients.
Dena Dillon is the founding director of Piper Digital Marketing, which counts Bentley, Ferrari and Lotus among its clients.

THE life-changing digital revolution just keeps on spinning.

Local industry expert Dena Dillon makes a compelling case for why business owners should get on board the whizzing merry-go-round in 2012 or risk being left behind.

Here are her predictions for what to look out for in 2012.

Slow Death of the Mouse and Keyboard: With an explosion of tablets and smart phones that require us to touch the screen to navigate and access information, touch is now moving into computers.

We are seeing the arrival of touch gestures already, like on the track pad in Mac OS X Lion, and soon it will graduate to touch gestures directly on the screen.

This has influenced media with an increased use of news aggregator sites like Flipboard which are based on the magazine experience.

Flipboard aggregates the content of your social networks and other websites and presents them to you in a magazine like format on the iPad.

E-commerce: This will continue to boom in 2012, therefore we will see exponential increase in the number of SMEs appreciating the necessity for an online channel and developing their own online stores.

SMEs already using e-commerce will adopt the more marketing- savvy practices of the larger companies like transparent user reviews, the ability see a product in a video and click and buy, and mobile commerce.

Mobility: Due to an escalating take-up of mobile devices like smart phones and tablets, 2012 will see an explosion in online magazines presenting through magazine apps.

Popularity of ebooks, tablet-viewed TV and movies will also increase.

This presents new opportunities for advertising.

Second Screen Experiences while you watch TV: We now tend to have our tablets or smart phones on and in hand while watching TV, so companies are creating apps for you to download so you can interact and further engage with the show.

These apps will normally use the sound from the TV to trigger elements on your second screen like related photo galleries, polls, or interactive content where you can learn more about something in the show.

APP Marketing: Companies are really appreciating the marketing potential with distribution channel of apps.

We are seeing companies not only developing their own super creative apps, but we are seeing companies partnering with some of the most popular apps to feature their product within their app. HTML5 has made it cheaper for this cross-platform development, so expect to see an explosion as apps development becomes more affordable.

Facebook and F-Commerce: With more than one billion people set to be using Facebook by the end of 2012, it's no wonder FB is high on the list as a marketing channel for most companies. 2012 will see an exponential increase in company pages as well the use of Facebook apps, like sweepstakes apps, to grow their fan base, communicate corporate messages and drive sales. It is believed that 50% of sales will be transacted through social media and mobile applications by 2015. Although F-commerce had a disappointing uptake in 2011, expect to see it move in 2012, with either Facebook Initiated Selling or Complete Selling through Facebook.

Near Field Communication (NFC): This is a technology that allows us to transfer data from our smart phones to a terminal device through simply having it in close proximity. Therefore by simply holding our phone near a paypass terminal we can use our phones as our wallet to pay via our credit card for goods and services. Our phones could also become our passport, our boarding passes, or stadium entry tickets. A simple wave/swipe and off you go.

Dena Dillon is the founding director of Piper Digital Marketing, which counts Bentley, Ferrari and Lotus among its clients. The company has offices in Australia, Asia and will launch in the US later this year. She has a Bachelor of Business, 11 years' digital marketing experience and was the 2011 Sunshine Coast Corporate Business Woman of the Year.


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Viet vets given belated 'thanks'

The veterans proudly cam out in Cooroy to remember their fallen in Vietnam and the sacrifices of those who survived.

Cooroy observes Vietnam Veterans Day

Search for rural doctor 'drags on'

EMERGENCY CALL: Kenilworth pharmacist Astrid Paget says the town desperately needs a doctor.

Local town needs a doctor

Mayor just 'plan mad' at lack of say

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa

Latest deals and offers

Bus talks hope for better link

Noosa leaders raise bus concerns for hospital link raised

Viet vets given belated 'thanks'

The veterans proudly cam out in Cooroy to remember their fallen in Vietnam and the sacrifices of those who survived.

Cooroy observes Vietnam Veterans Day

Search for rural doctor 'drags on'

EMERGENCY CALL: Kenilworth pharmacist Astrid Paget says the town desperately needs a doctor.

Local town needs a doctor

Mayor just 'plan mad' at lack of say

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa

Wendy reunited with the 'heroes' that saved her life

GRATEFUL: Wendy Shaw (second from right) meets (L-R) Dr Vicky Campbell, nurse Jo McMillan and Dr Todd Fraser who helped to save her life.

Wendy wouldn't be here today if it weren't for a lucky coincidence

Patti Smith confirmed for Bluesfest 2017

CONFIRMED: US singer Patti Smith performing in Switzerland last year.

Find out who else in the first line up announcement

Marvel-ous: Thor actors visit sick kids at Lady Cilento

Stars of Thor: Ragnarok dropped in on patients at the hospital

Folk singer looking forward to her Gympie Muster debut

Alternative country folk singer Fanny Lumsden will perform at the Gympie Muster.

FANNY Lumsden to serenade new fans with her country hall-style show.

Patti Smith confirmed for Bluesfest 2017

CONFIRMED: US singer Patti Smith performing in Switzerland last year.

Find out who else in the first line up announcement

Angie and Yvie ready to toast The Bachelor on Gogglebox

Angie and Yvie in a scene from the TV series Gogglebox.

ALL the regulars return in TV show about people watching TV.

Five new things to see and do at this year's Muster

There's already plenty of fun to be had at the XXXX bar.

Here are five new things to see and do at this year's Gympie Muster

You are going to Falls for this music line-up

CONFIRMED: Local artist Bernard Fanning is part of the line up for Falls Festival Byron Bay.

The line-up and ticket purchase details have been announced.

Cheap Fraser Coast island drops its price

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Coast building approvals at seven-year high: report

The the 2015/16 Development Indicators Annual Highlights Report documents local development activity that took place during the last financial year.

New report shows increasing development on the Sunshine Coast

Top honours for Mackay and Whitsunday builders

The Kerrisdale Gardens property from Paynter Dixon Queensland which won them Project of the Year.

Mackay and Whitsunday builders awarded top honours last night.

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.