Business

Elements a winning mix

Gary Kennedy and Dom Ogun from Six Elements
Gary Kennedy and Dom Ogun from Six Elements Warren Lynam

IN JUST seven months, a Mooloolaba advertising agency has established itself as an industry leader for its unique approach to business.

Six Elements uses a creative business model to offer its clients a "team" approach to advertising.

Managing director Dom Ogun said each of the agency's seven team members had a unique skill set to manage particular sections of the client's campaign.

"We are an advertising agency who works outside the typical advertising module, offering our clients six stages of managing their account," Mr Ogun said.

"Our team have adapted their skill sets to open communication channels with our clients and offer a group approach to their campaigns. By utilising many fantastic thinking people for one campaign, it has truly made us a real player in the international advertising market."

The team members each specialise in separate portfolios, including brand positioning, concept development, design and copywriting, tvc and print production, media strategies and digital marketing.

"We always talk as a unit, because in the end we are part of a service industry and we can't function without each other," Mr Ogun said.

"It also means that we can provide our clients with a better return for their investment because they are receiving a comprehensive module of marketing."

Pears Soap, Camp Maple Syrup and Tas Racing were among the agency's interstate clients.

Sunshine Coast businesses East Coast Car Rentals, Noosa Civic and The Pump House were also inspired by their campaign.

And despite many of Six Elements' clients being based interstate, Mr Ogun said the business was supporting the local economy.

"Every dollar we get from interstate employs people here," he said.

"We are growing every day and although everybody in the industry has felt a slump, things are starting to look promising again."

Topics:  mooloolaba


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Homeless hotel items looking for love

REDECORATE: The Sofitel Noosa Pacific Resort is having a garage sale of old hotel equipment.

WOULD you like to recreate your home to look like a hotel suite?

Illegal campers ejected from bowls club car park

LOCKED OUT: The gates have been fastened with new locks at the old bowls club car park.

Travellers have been moved on from the car park of the bowls club

Does Noosa have a problem?

BE AWARE: Alcohol-fuelled violence can happen anywhere.

New alcohol study targets Noosa

Local Partners

Dingo leads march against killings

Dingoes joined the Global March for Elephants and Rhinos as more than 100 people and a few animals marched through the main street of Eumundi on Sunday.

CQUni makes top 500 universities worldwide

TOP DOG: CQUniversity is leading the way in regional university education.

CQU may have started small but there's no stopping this regional uni

Homeless hotel items looking for love

REDECORATE: The Sofitel Noosa Pacific Resort is having a garage sale of old hotel equipment.

WOULD you like to recreate your home to look like a hotel suite?

Illegal campers ejected from bowls club car park

LOCKED OUT: The gates have been fastened with new locks at the old bowls club car park.

Travellers have been moved on from the car park of the bowls club

Does Noosa have a problem?

BE AWARE: Alcohol-fuelled violence can happen anywhere.

New alcohol study targets Noosa

Learn the new anti-smoking laws or cop the fine

UP IN SMOKE: Noosa Council now has authority to ban smoking in any public area.

Smokers urged to learn new laws about where they can smoke

Thanks, but no thanks

STOP THE SUFFERING: Former volunteers at Sunshine Hospice protest their membership applications being refused.

hospice volunteers denied membership

Future for Cambodian kids shaped by Noosa gifts

The Cambodian school kids could do with some Noosa caring - and your old laptops.

Noosa asked to help poor students

Lady Gaga confirms Super Bowl show

Lady Gaga

Lady Gaga to perform in coveted spot

Eat, drink, dance, be merry. It's your civic duty

PARTY STARTS: Kathryn Willett and Erin Hoey from Rockhampton at the first day of the Caloundra Music Festival yesterday.

It's Day Two of the biggest music event of the year

Girls actors give emotional tributes to hit show

Actor Allison Williams

Actors farewell smash hit HBO show Girls after six seasons

Janet Jackson's pregnancy is 'best thing'

Janet Jackson

Janet Jackson can't wait to become a mum

Jay Z signs two-year movie and TV deal

Rapper Jay Z

Rapper Jay Z has signed a television and movie deal

Nowhere to Hyde: Matt Nable is Australia's man in demand

Matt Nable stars as Detective Gary Hyde in the TV series Hyde & Seek.

NABLE returns to the small screen amidst busy film work.

Beach-side real estate starts at $85k on Fraser Coast

HERVEY BAY REAL ESTATE: You can buy this townhouse in Scarness for under $300k.

Live your beach-living dream locally.

6 top tips for getting approved for a rental property

Follow these top tips to better your chances.

Real estate agent shares what you can do to get approved to rent

$40million hotel, shops development project for Mackay

Mt Pleasant hotel and retirement accommodation, proposed at 194-202 Malcomson St.

$40m development to take Mackay to 'the next level'

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual