YEARS ago it was the sand that was coming and going off Noosa Main's Beach.
But as of yesterday one of the beach's most distinctive features - its lifeguard tower - was meant to be removed.
For all those who rely on the structure and the lifeguards and lifesavers - do not panic. This is just part of a relocation to improve it effectiveness.
"The relocation of the iconic lifeguard tower designed by acclaimed local architect Maurice Hurst, encompassing Noosa Style elements for which Hurst was renowned is the result of a close working partnership between council lifeguards, Noosa Heads SLSC and Surf Life Saving Queensland to ensure improved visibility at Noosa Main Beach," Councillor Russell Green said.
The move is part of the Sunshine Coast Council's stage 3 of the Main Beach boardwalk upgrade including the front of Noosa Heads Surf Club.
In recent weeks council workers have been busy removing the existing boardwalk and pouring new footings for the boardwalk and lifeguard tower.
Cr Green expects work on this stage to be completed ahead of the September school holidays.