News

Noosa's Mr Triathlon a big winner at state tourism awards

A LIFE-long passion for event tourism and the boost it can provide local economies has taken Sunshine Coast tourism professional Garth Prowd around the world.

On Friday night it took him into the spotlight at the 2012 Queensland Tourism Awards. In front of the leading lights of the state's tourism industry, the man who had his first foray into event tourism when he organised the first Noosa Triathlon more than 30 years ago was awarded the Marie Watson-Blake Award for outstanding contribution by an individual.

Mr Prowd began with the Noosa News in the mid-70s and always had an appreciation for great events, but said it wasn't until he moved to the US in the late '70s that his "light bulb" went off.

"I was doing a ski season in Lake Tahoe and the resort was really struggling with bad snow, to the point where we thought it was going to be shut down," he said.

"Then the resort hosted a professional skiing event and all of a sudden we were run off our feet.

"The snow wasn't any better but the slopes were packed.

"That was a turning point for me in recognising the power of hosting great events."

Inspired by his time in America, Mr Prowd returned to Noosa in the early 1980s determined to use his new-found knowledge to change the way sporting events were viewed.

He founded event management company USM Events, which has become synonymous with some of the biggest sporting events in Australia.

Since the inaugural Noosa Triathlon in 1982, it has gone on to be worth $12 million to the economy every year.

The Mooloolaba Triathlon - a staple on the professional triathlon calendar - injects about $25 million. Having sold his share in USM Events a few years ago, Mr Prowd now serves as a consultant to the company and remains the triathlon's event chairman.

Topics:  tourism triathalon


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Save our koalas with a signature

A photo of Mr Cuddles, which was taken by Bernard Jean.  Mr Jean is an active member of Queensland Koala Crusaders and volunteers a lot of time taking locals/tourist around Noosa National Park, showing them our few remaining Koalas and Mr Cuddles played an integral role in this undertaking.  There have been so many people, worldwide, who through Mr Cuddles went away with a better understanding of our Koalas, their habits, what they liked to eat, what their favourite trees are, and what they mean to local people... he will be missed by all.

An online petition needs your support

Green group calls for cap on Noosa daytrippers

CAP PLAN: Holiday crowds flock to Noosa Main Beach - day tripping may face a limit.

Residents interests 'pushed to one side' during peak season

Everyone's loving new Eumundi lager

Chuck was thrilled to bring one of the first kegs to the Imperial Hotel to try.

Deputy PM and locals try new Eumundi brew at private tasting

Local Partners

Sunshine tennis team of underdogs aces it

What a smash hit result for Noosa as tennis boys blitz fancied rivals

Free Sound Feast music event to feature bluesman

Bluesman Dave Orr.

Sound Feast is the free music event held monthly at The J, Noosa

Migrating mermaid stops for a break at Noosa Heads

Sandy the mermaid is sold on Noosa enough to stay awhile as she migrates her way to Surfers Paradise.

SURFERS was forgotten as Sandy the mermaid fell for Noosa Heads

Puppetry of the Penis secrets revealed ahead of show

The famed Puppetry of the Penis is coming to the Sunshine Coast for shows in Noosa and Caloundra.

WARNING: This interview contains adult themes and traces of nuts

Your chance to drive like Magnum P.I.

Tom Selleck in Magnum P.I. with his trusty 'side-kick' Ferrari.

FERRARI that appeared on classic detective show goes to auction.

Ocean Sleeper discuss being 'Six Feet Down'.

Ocean Sleeper make waves with their new EP. Photo Contributed

Gippsland band shines at Unify

Bowie's final music EP No Plan released

NEW: Artwork for David Bowie's posthumous 2016 EP, No Plan.

David Bowie's 28th and final album

Free Sound Feast music event to feature bluesman

Bluesman Dave Orr.

Sound Feast is the free music event held monthly at The J, Noosa

Celebrated Coast brewery announces shock closure

Bonsai Brewhouse in Pomona.

A MUCH-LOVED brewery and bar will cease trading in four days.

Married At First Sight: Ipswich bachelor seeks love

READY FOR IT: Ipswich man Simon McQuillan will appear on the upcoming new season of Married At First Sight.

Romance would top off recovery for Booval man

Collapsed Coast company could owe up to $5 million

Staff, ATO, landlords among those out of pocket.

Ipswich block of dirt sells for $582 a square metre

JUST SOLD: A property on the Brookwater golf course sold for a record-breaking $612,000.

Property smashed 2007 record by close to $100,000

Coolum land is hot property

Blank canvas ready to build on

Your heart's desire

Peregian Springs home filled with quality upgrades, inclusions

Ready to SELL your property?

Post Your Ad Here!