Lifestyle

Prepare for a Fiat and Alfa Romeo renaissance

The cute Fiat 500 now starts from $18,800.
The cute Fiat 500 now starts from $18,800.

GET set for a product offensive Italian style.

A bevy of new and refreshed Fiat and Alfa Romeo vehicles will hit our streets over the next three years.

Prices have been slashed across the range, led by the cute pint-size 500 that now starts from $18,200.

This week's announcement follows an exciting eight months for the Italian pairing. Chrysler took over the Australian distribution last May and undertook a brand renaissance.

There has since been a dealer explosion, expanding from 17 to 46 nationally. More than 30 of those new dealerships already have Chrysler, Jeep and Dodge products - confident the new management can replicate success achieved by those brands.

Chrysler, Jeep and Dodge enjoyed record-breaking sales last year.

The Alfa Romeo MiTo.
The Alfa Romeo MiTo.

As part of the commitment to a more cohesive operation, Fiat and Alfa's spare parts and administration have been centralised at Port Melbourne

Fiat Chrysler's managing director and CEO Clyde Campbell said previous pricing and the small dealer network had hamstrung Alfa Romeo and Fiat.

"Since we took over the distribution of the brands in May last year, we have been working hard to ensure the vehicles in all our Italian brands are more accessible to the Australian market," Campbell said.

"And the first factor we looked at was the price of our current range.

"With these new pricing schedules, we are confident we will attract a new range of customers to these iconic brands."

Campbell acknowledged "Rome wasn't built in a day", and the success of Alfa Romeo and Fiat won't be quick fire.

He believes the new pricing points, and confidence in an expanded dealer network has laid the foundation for a golden era for the Italian brands in Australia.

The company is also working on developing a servicing contract for customers, similar to other capped price servicing plans currently available with other brands.

Fiat and Alfa Romeo have launched separate multimillion-dollar advertising campaigns during the past week pitching the emotional appeal of the brands.

NEW PRICES

Fiat 500/500C

Hatchback 0.9 TwinAir (m) $18,800 (-$4190)

Hatchback 0.9 TwinAir (a) $20,300 (-$4690)

Cabrio (m) $21,200 (-$4790)

Cabrio (a) $22,700 (-$5290)

Alfa Romeo MiTo

1.4 Progression (a) $25,200 (-$6790)

1.4 Distinctive (a) $27,100 (-$7890)

1.4 Quad Verde (m) $30,000 (-$4990)

Alfa Romeo Giulietta

1.4 Distinctive (m) $29,350 (-$7640)

1.4 Distinctive (a) $31,350 (-$7640)

2.0D Distinctive (a) $35,250 (-$5740)

1.8 Quad Verde (m) $39,150 (-$2840)

The Alfa Romeo Giulietta.
The Alfa Romeo Giulietta.

Topics:  alfa romeo cars news fiat motoring


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Aaron wins gold for his hard work

PROUD: Aaron Towle holds his medal and award with his mum Michelle Towle.

Cooroibah student Aaron Towle comes home with a gold education award

50 Heritage helpers

GREAT OUTDOORS: Good Shepherd students join Heritage Park Bushland Care's Biodiversity Day

Tewantin students help weed out pest

Christmas so Cooroy

Follow that Yellow Brick Road  to CVhrostmas in Coory with Monique Vecchio, Tracy Vecchio and Seb Paul Vecchio.

Christmas in Cooroy

Local Partners

Veteran support groups come together

THE Noosa Vietnam Veterans Association paid respect to an often forgotten group of women - the widows of war veterans.

Maleny street carnival celebrates festive season

FESTIVE FAIR: The Maleny Christmas Carnival is ready to deck the streets on Friday, December 9.

Maleny spruces up to host annual Christmas carnival.

Surf's up for Sunshine Beach water babies

International students from Sunshine Beach State School enjoy the global flavour of the school's Year 6 surf education program.

Sunshine Beach pupils are building surf skills and water confidence.

Club offers New Year's Eve action away from the beach

The Claptomaniacs.

Be wined, dined and entertained this New Year's Eve.

Azealia Banks' battery case against Russell Crowe dropped

Russell Crowe will not be charged with battery

Mel Gibson named Best Director at AACTA Awards

Mel Gibson poses in the media room after winning the AACTA Award for Best Direction for Hacksaw Ridge.

HIS wartime drama Hacksaw Ridge sweeps 6th annual awards in Sydney.

Mark Hamill unaware his co-stars were romantically involved

Hamill too "self-involved" at the time to notice, he said

ABC's Fresh Blood graduates are a Skit Box full of laughs

Sarah Bishop, Greta Lee Jackson and Adele Vuko in a scene from the TV series Wham Bam Thank You Ma'am.

ALL-female comedy trio hitting the mark with new sketch show.

Kim Kardashian West said to be looking for a divorce

Kim Kardashian West is looking to file for divorce from her husband

HBO announces which show will replace Game of Thrones

Diana Rigg, Natalie Dormer, and Hannah Waddingham in a scene from Game of Thrones.

Game of Thrones is definitely not coming back next April

Ipswich City Properties asset portfolio retains its value

Ipswich City Council Administration Building, South Street, Ipswich. Photo: Claudia Baxter / The Queensland Times

New website launched by Ipswich City Council

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

'Woolworths should be rejected': MP slams council

Woolworths sign.

Controversial community supermarket plans come under criticism

Sunshine Coast home to QLD's richest house

The house was QLD's richest sold for last week.

Home sells for more than $3.5 million

Ready to SELL your property?

Post Your Ad Here!