BERLIN Germany: Aussie consumers have helped Korean tech giant Samsung develop and deliver a new range of premium washing machines to the world.
The AddWash front loading machine, which includes a world first kangaroo-style pouch to allow items to be added during the wash cycle, was unveiled with a range of other exciting products at IFA in Berlin today.
The expanded AddWash range along with a new four-door smartfridge, Quantum Dot curved gaming monitors and a new soundbar will hit Australian stores this year.
The announcement comes on the back of the launch of the company's new smartwatch, the Gear S3.
FOUR COOL THINGS HEADED OUR WAY
AddWash washing machine expansion
OWNERS of front-loading washing machines have all felt the frustration of starting a wash cycle only to find a pair of undies or socks that needed to be washed too.
Once the door is shut you can't open it to include more items of clothing.
The problem was a bugbear of many Australian consumers and Samsung listened.
Mike Lilly head of home appliances at Samsung Australia said local feedback prompted the design of a washing machine with a kangaroo style pouch to address the problem.
"It's incredibly exciting for Samsung as the design of this machine was based on conversations we had with Aussies," Mr Lilly said.
"We have used their feedback and delivered the AddWash to market.
"Put simply, the AddWash solves the classic household problem of that missing sock or item of clothing that we all forget."
The Aussie inspired machine is already the number one premium washing machine brand in France, Poland, Italy and the UK.
The first AddWash was launched in Australia earlier this year and more size variations are on the way.
Mr Lilly said the machine had already changed the way people think about front-load washing machines.
"The range has been exceptionally well received by Australians and we are expanding the range to meet demand for size variations from larger capacity, right down to smaller formats for urban apartment living, as well as two washer dryer combos," Mr Lilly said.
Family Hub Refrigerator
Have you ever got to the supermarket and couldn't remember if you had milk in the fridge?
That's not an issue with Samsung's new Family Hub refrigerator.
The new smartfridge can send a photo of the inside of the fridge to your smartphone so you can see what's in there. It's just one of the many functions the Family Hub is capable of.
The sleek looking fridge not only keeps food fresh but it's 21.5-inch Full HD touchscreen acts as an interactive white board for notes, photos, shared calendars and artwork.
Content can be uploaded directly or remotely by mobile phone or tablet.
The touchscreen also gives owners the power to order groceries direct to their home, watch television through screen mirroring and listen to music with in-built audio.
Mike Lilly head of home appliances at Samsung Australia said for millions of Australians the kitchen is the heart of the home.
"Samsung's Family Hub refrigerator will add an incredibly useful platform for where our households meet and help allow for easier management of our weekly groceries, meals and also act as a fantastic focal point," Mr Lilly said.
"2016 has marked a significant stage for our appliances offering in Australia.
"We have created two new categories in the development of the AddWash washing machine range, an Australian-inspired innovation, as well as the connected Family Hub refrigerator.
"Both the AddWash and Family Hub products have been designed to help people through innovation and fundamental changes to the way we design and engineer our appliances."
Quantum Dot tech
Quantum Dot was the buzzword for Samsung at IFA 2016 with a large part of their booth in Berlin reinforcing the company's commitment to the technology.
Samsung revealed the new Quantum dot TV, the 88-inch KS9800 saying it offered the ultimate in picture quality, capable of producing up to one billion colors.
On its way to Australia is the world's first curved Quantum dot PC monitors.
Designed for a flawless gaming experience the new CF791, with a 34" Ultra Wide QHD screen and CFG70, the first curved monitor, has a one millisecond moving picture response time and 144 hertz refresh rate.
Samsung prides itself on being the only company able to offer cadmium-free Quantum Dot TVs.
They claim it is the most stable and reliable display material available and have announced a new 10-year warranty against burn-in for its SUHD TVs with Quantum dot display.
Samsung Australia's vice president of consumer electronics, Carl Rose, said Samsung's entire range of TVs and audio products delivered brilliant performance.
"Samsung's Quantum Dot technology used across our latest range of TVs delivers virtually true-to-life colour reproduction and outstanding brightness in a range of natural lighting conditions in most Australian homes," Mr Rose said.
"Put simply, Quantum Dot panel technology is our most advanced form of panel technology available."
Samsung HW-K950 Soundbar arrives
Also headed to Australia is the HW-K950 Soundbar.
Samsung Australia's vice president of consumer electronics Carl Rose said the Australian audio range will now include the pinnacle of what their California-based audio lab has been designed to deliver, the HW-K950 Soundbar
. "This sound bar needs to be listened to in person in order to understand what Australians should now expect from great audio and soundbar technology for the home," Mr Rose said.
"Samsung's HW-K950 Soundbar is the company's first to feature Dolby Atmos® technology, and the industry's first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers.
"The complete HW-K950 package delivers incredible 5.1.4-channel sound in a slim and sleek design.
" Doug Yarrow, senior vice president Dolby Laboratories, said the Samsung HW-K950 Soundbar, allows more consumers to bring a brilliant sound into their homes.
"Consumers can experience sound that comes alive from all directions, including overhead, to fill their home theaters with astonishing clarity, power, detail and depth."
Craig Warhurst was a guest of Samsung at IFA 2016 Berlin
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