UPDATE 3.20pm: Bad drivers could be slugged with higher fines for speeding on Queensland roads as the State Government looks at ways to curb the rate of speeding offences.

In April there were 95,000 offences - 70,000 for speeding - committed on Queensland's road network.

The State Government has confirmed it is looking at new ways to freshen up its road safety campaigns and has not ruled out increasing the fines for speeders.

"I will certainly be looking at those things in consultation with Minister for Transport to ensure we have a balanced approached to it," Police Minister Jack Dempsey said.

But for now Mr Dempsey said he wanted to see more police on the road.

The comments come as Queensland's road toll has reached 99 - 15 higher than the same time last year.

In the face of a shocking year for road crashes, Mr Dempsey and Transport Minister Scott Emerson on Thursday launched the Fatality Free Friday campaign.

The road safety initiative pushes for no fatalities on Friday, May 31, in light of the fact one in five fatalities occurred on a Friday in Queensland last year.

Mr Emerson said the transport department was reviewing its campaigns to look at new ways of getting the safety messages out.

"The reality with road safety campaigns, what the research shows, is often they become a little bit tired and people become a little blasé about the campaign they have seen in the past," he said.

"That's why I've said to my department, in terms of this new campaign we are looking at doing, to make sure we are looking at innovative ways to reinforce that message and refresh the road safety message so we can continue to get it out."

A Fatality Free Friday inflatable car will tour regional customer service centres over the next few weeks.


EARLIER: For every minute in April, two drivers were busted by police for doing the wrong thing on Queensland roads.

Figures released by Police Minister Jack Dempsey this morning showed there were 94,752 traffic offences on our roads in those 30 days.

It was a damning statistic, he said, in a year when our road toll of 100 was 15 higher than at the same time last year.

"It is simply not acceptable for drivers to put their own lives and the lives of others at risk on the road by breaking the road rules," he said.

Of those, 19,312 were the result of Q-Blitz 2 - a state wide driver crackdown that ran from April 2 to April 30.

Overall, more than 295,000 random breath tests were performed in April.

A regional breakdown of the figures showed the Gold Coast and Logan region were some of the state's most prolific offenders, notching up 14,265 offences over the month.

Queensland Police Service's data on the offences by area for the month of April:

Brisbane - 29,641

South-Eastern (Gold Coast, Logan) - 14,265

Southern (Toowoomba, Ipswich, Warwick, Dalby) - 12,431

North Coast (Sunshine Coast, Bundaberg, Gympie, Maryborough, Caboolture) - 11,878

Central (Mackay, Rockhampton, Gladstone) - 9287

Commissioner Ian Stewart said he hoped the grim figures would make motorists take road safety more seriously.

"It is disturbing to see so many drivers disregarding road rules and endangering themselves, their passengers and others on the road," Commissioner Stewart said.

"Recording almost 100 traffic-related deaths on our roads, four months into the year is absolutely devastating."

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