Aussie mum's 'S*** The Bed' Hot Sauce an Amazon hit

Renae Bunster founded Bunsters Hot Sauce in 2015.
Renae Bunster founded Bunsters Hot Sauce in 2015. News Corp Australia

A PERTH mum is raking in hundreds of thousands of dollars from a smash hit product that she says Coles and Woolies will never stock.

The reason? It's called S*** the Bed. Former TV journalist Renae Bunster started making hot sauce for friends a few years ago, but it became a full-time job after a crowd-funding campaign to kickstart the business in 2015 raised $250,000 off a target of $65,000.

The 39-year-old said the success of the campaign was due to the colourful name of her flagship product, which "went viral" online. After securing a US Food and Drug Administration import approval last year, the company was able to send its first shipping container to the US.

"We've had massive demand from America," she said. "It's in the top products on Amazon, we've just exported 40,000 bottles. Every year our turnover has tripled. This year we'd love to get to $1 million but we're definitely going to get to $700,000, now Amazon's on board."

Her company, Bunsters Hot Sauce, has three products of differing intensity, with S*** The Bed rated "12/10 Mega Heat". "I'd been making regular hot sauce, and fans said to make one really hot," she said.

"I thought, no one's going to eat this, I'm going to give it the funniest name. A photo of it went viral back in 2014, we ran a crowd-funding campaign and raised $250,000 from the UK, America and Australia."

She said most hot sauces were created by men and marketed towards men - with names like "Satan's this" and "Death's that" - and she wanted her sauce to be "funny, not scary or religious".

Ms Bunster said it was also "massively popular" in Australia. "We're going into IGAs and butchers. The reason they love it is because they know it will never end up heavily discounted on the shelves of Coles and Woolies, because they will never stock a product called S*** the Bed."

The standard bottle retails for $18 and the black label is $30 a bottle. "It's actually quite an expensive sauce," she said. "We've built in really high margins so we can extensively advertise on Facebook. That's our biggest overhead.

"It's quite profitable for me, because we're going after the luxury market. We are the Moet of hot sauces - we got the bottle made in the shape of a Dom Perignon champagne bottle. If I was competing with other people making the sauce for six bucks [we wouldn't survive]."

Bunsters makes its sauce at a factory in Melbourne and now has a distribution centre in Los Angeles. Ms Bunster estimates she has sold around 50,000 bottles since launch.

"We make 18,000 bottles at a time and we cook several times a year," she said. "We've sold 20,000 bottles since October. Now Amazon is ratcheting up, every day there's more and more sales."

And unlike the major retailers, Ms Bunster is optimistic about Amazon's impending arrival in Australia. "It's going to be a massive boost for small, boutique producers who only have access to local markets," she said.

News Corp Australia

Topics:  editors pick hot sauce shit the bed

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Just add some heavenly ingredients

LOAVES MADE WITH SUNSHINE: Catherine Wray with staff member Alana Demetriou.

Fresh bread with added sunshine

A farewell to Garth

Garth Madill addressed the 250-strong  public celebration of the life of Garth Prowd

Community farewells Garth Prowd

Hot and dry conditions spark weekend infernos

DESTRUCTION: A fire at Noosa North Shore destroyed three houses and damaged two others.

Noosa was ablaze with at least three separate fires at the weekend

Local Partners

Speak up for road safety this week

Emergency services are encouraging community groups to get involved with Road Safety Week this week to advocate responsible driving and awareness.

Painting a brighter future for koalas

WORTH SAVING: The Queensland Koala Crusaders' Community Crowdfunding Campaign aims to raise $30,000 towards the cost of planting 10,000 trees for koalas.

Queensland Koala Crusaders have launched a crowdfunding campaign

REVEALED: Liam Gallagher is coming to Falls Festival

English musician, singer, and songwriter, former lead singer of the rock band Oasis, Liam Gallagher performs during his concert at National Olympic Sports Center in Beijing, China, 10 August 2017.

He revealed the news ahead of the official line up announcement

GoT's mind-blowing dragon theory

THE shock ending to Game of Thrones’ latest episode divided fans, but a theory about the show’s dragons could explain it.

Massive talent from little folk on show in Little Big Shots

Shane Jacobson hosts Little Big Shots.

Shane Jacobson has as much fun as his guests in new talent show.

‘I’m pissed off’: Bachelorette finally loses it

Matty is made take Elise on a date by her dad.

UNREST is brewing in the Bachelor mansion.

What's on the big screen this week

Domhnall Gleeson and Tom Cruise in a scene from American Made.

TOM Cruise is flying high in Doug Liman's drug drama American Made.

Bride and Prejudice's Chris reveals more family heartache

Grant and Chris feature on the TV series Bride & Prejudice. Supplied by Channel 7.

His dad’s health has dealt a massive blow to their happy life

Nicole's ready to bust out of Doctor Doctor's love triangle

Nicole da Silva stars in season two of Doctor Doctor.

New season gets a fresh injection of relationship dilemmas.

In the heart of Mooloolaba

Stand out from the rest.

Open for inspection homes August 24 - 30

Check out this weekend's homes open for inspection.

Rapid rise in growth for the Sunshine Coast

Coast transforms from beach culture to sustainable community

Outstanding location and size

Character home on 690sq m with medium density zoning near the river

Strangers restore home after trashed by drug-addicts

Strangers restore home.

A Towoomba man was facing the prospect of never renting again

Ready to SELL your property?

Post Your Ad Here!