Aussie mum's 'S*** The Bed' Hot Sauce an Amazon hit

Renae Bunster founded Bunsters Hot Sauce in 2015.
Renae Bunster founded Bunsters Hot Sauce in 2015. News Corp Australia

A PERTH mum is raking in hundreds of thousands of dollars from a smash hit product that she says Coles and Woolies will never stock.

The reason? It's called S*** the Bed. Former TV journalist Renae Bunster started making hot sauce for friends a few years ago, but it became a full-time job after a crowd-funding campaign to kickstart the business in 2015 raised $250,000 off a target of $65,000.

The 39-year-old said the success of the campaign was due to the colourful name of her flagship product, which "went viral" online. After securing a US Food and Drug Administration import approval last year, the company was able to send its first shipping container to the US.

"We've had massive demand from America," she said. "It's in the top products on Amazon, we've just exported 40,000 bottles. Every year our turnover has tripled. This year we'd love to get to $1 million but we're definitely going to get to $700,000, now Amazon's on board."

Her company, Bunsters Hot Sauce, has three products of differing intensity, with S*** The Bed rated "12/10 Mega Heat". "I'd been making regular hot sauce, and fans said to make one really hot," she said.

"I thought, no one's going to eat this, I'm going to give it the funniest name. A photo of it went viral back in 2014, we ran a crowd-funding campaign and raised $250,000 from the UK, America and Australia."

She said most hot sauces were created by men and marketed towards men - with names like "Satan's this" and "Death's that" - and she wanted her sauce to be "funny, not scary or religious".

Ms Bunster said it was also "massively popular" in Australia. "We're going into IGAs and butchers. The reason they love it is because they know it will never end up heavily discounted on the shelves of Coles and Woolies, because they will never stock a product called S*** the Bed."

The standard bottle retails for $18 and the black label is $30 a bottle. "It's actually quite an expensive sauce," she said. "We've built in really high margins so we can extensively advertise on Facebook. That's our biggest overhead.

"It's quite profitable for me, because we're going after the luxury market. We are the Moet of hot sauces - we got the bottle made in the shape of a Dom Perignon champagne bottle. If I was competing with other people making the sauce for six bucks [we wouldn't survive]."

Bunsters makes its sauce at a factory in Melbourne and now has a distribution centre in Los Angeles. Ms Bunster estimates she has sold around 50,000 bottles since launch.

"We make 18,000 bottles at a time and we cook several times a year," she said. "We've sold 20,000 bottles since October. Now Amazon is ratcheting up, every day there's more and more sales."

And unlike the major retailers, Ms Bunster is optimistic about Amazon's impending arrival in Australia. "It's going to be a massive boost for small, boutique producers who only have access to local markets," she said.

News Corp Australia

Topics:  editors pick hot sauce shit the bed

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Never too young or old-er to be champs

COMMUNITY CHAMPIONS: Outstanding first aiders Lilly Tindal (back) and Lara Porter with club mates Joseph Goulding and Tim Moody.

Noosa Heads lifesavers hailed as community inspirations

Call to remove 'killer' nets

TANGLED UP: This sub-adult bottle nose dolphin was killed in shark nets off Noosa's Main Beach on Wednesday.

Local upset by shark net toll

Who took the chair?

Irene and Steve Jesienowski at the location of the now-departed seat

Residents find view seat missing

Local Partners

Noosa being taken for a ride with high fuel prices

A Noosa councillor is fed up with Noosa continuously being taken for a ride by petrol providers and has made an official complaint to the ACCC.

Bundy mum blogging to get families offline

FAMILY FUN: Deonie Crowther is holding family craft sessions at the Windmill Cafe in Bargara.

Crafty projects a hit with parents and children

Take luxury food, wine tour around Toowoomba

FOODIE CULTURE: Emily Moon (left) and Cheryse Bliesner with the Hummer used for Toowoomba's Luxury Food and Wine Tour.

It is designed to highlight the best produce the region has to offer

Country music stars coming to Ipswich

Ipswich will get it's country on when The Country Superstars Tribute Show hits town on Friday, June 30 at Brothers Leagues Club.

A UNIQUE tribute show will bring a bit of country into the city.

Game of Thrones: Crucial details you probably forgot

IT’S been a while since we’ve been to Westeros. But there are some crucial story points you need to remember before we head back there for season seven.

Pregnant Serena Williams nude on cover of Vanity Fair

"My heart dropped. Like literally it dropped,”

Wonder Woman sequel underway

Gal Gadot in a scene from the movie Wonder Woman.

IT’S no surprise plans are already underway for Wonder Woman 2.

MasterChef: Fish fry feast too much for Ipswich cook

Willowbank native Nicole Stevenson has been eliminated from MasterChef.

NICOLE Stevenson narrowly misses out on MasterChef's Top 10.

Thor on holiday: Chris Hemsworth is here!

If you didn't know who he was - you'd think he was a local

Agent judged among the world's best

Century 21 on Duporth principal Damien Said with team members Ryan Tomlinson, Jamie Smith, Kristie Cannon, Andrew Richardson and Sarah Beckman at the Maroochydore office.

Sunshine Coast real estate agent named in world-wide group's top 25

Island caretaker has weeks to live, abandons paradise

St Bees managing director Phil Webb, has been struck with illness and it has prompted the sale of the island.

His health has deteriorated in the past couple of months

Prime CBD site sold as laneway culture progresses

The Longs building Ruthven Street has been purchased by a group of investors to be renovated into a series of shops/eateries.  June 2017

How investors and council plan to transform the Toowoomba CBD

Gateway opens to $3b Coast mega estate

VISION: An artist's impression of the Palmview development 'Harmony' and its linear park.

New road provides link from the past to the future

Major German supermarket set to open in southeast Queensland

German supermarket giant Kaufland is understood to have approached southeast Queensland councils about a possible distribution centre, which would kickstart the establishment of new supermarkets.

Supermarket giant Kaufland has its eyes firmly on Queensland.

Ready to SELL your property?

Post Your Ad Here!