As founder of Espresso Enterprises, Phillip Di Bella built the largest coffee manufacturing company in Australia in just eight years, selling the equivalent of 1.6 million cups of coffee a week.
As founder of Espresso Enterprises, Phillip Di Bella built the largest coffee manufacturing company in Australia in just eight years, selling the equivalent of 1.6 million cups of coffee a week.

Brisbane coffee king loses out in trademark stoush

CONTROVERSIAL Brisbane coffee king Phillip Di Bella's business practices have suffered a blistering attack in his failed bid to trademark the marketing tagline "we know coffee".

The founder of the multi-million dollar Di Bella Coffee assumed the tagline as part of two advertising slogans in 2012, two years after his high-profile Sydney-based rival Vittoria began using the words in its own marketing campaigns.

Soon after, Mr Di Bella attempted to register two taglines - "Di Bella Coffee … we know coffee" and "from crop to cup … we know coffee" as trademarks for the exclusive use of his company.

Had he been successful, it would have prevented Vittoria using the slogan it pioneered.

In the ruling that denied Mr Di Bella's application, delegate for the register of trademarks Michael Kirov was scathing in his assessment of the coffee entrepreneur's actions.

Read more at Brisbane Times


Concert to pull on the heart strings

Concert to pull on the heart strings

Premier chamber music comes to Noosa

Master class for innovation at Hub

Master class for innovation at Hub

Innovation course for SME's

All in the prep for scenic trek

All in the prep for scenic trek

Scenic Rim hike a rewarding experience for local trekkers

Local Partners