KFC have used a creative agency to apologise for chicken shortage. Image: Facebook.
KFC have used a creative agency to apologise for chicken shortage. Image: Facebook.

KFC’s clever ‘sorry’ campaign ad

THERE was mass outrage all over the UK this week, when KFC announced a chicken shortage in restaurants.

But the fried chicken powerhouse has released print advertisements in UK papers today, letting loyal customers and the like know that they're working on a solution and they are really, really sorry.

Staying on level with the usual sharp sense of humour KFC has had since the issue was first identified, the print ad shows the iconic chicken bucket with the letters "KFC" rearranged to spell "FCK" instead.

Directly below the bucket is an apology message to the people, admitting that a chicken shop with no chicken is not ideal.

Well said.
Well said.

"A chicken shop without any chicken. It's not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed," the ad reads.

"It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants."

It was created by the fast food chains UK creative agency,Mother London, and it's already gaining international media coverage.

On social media, many praised the marketers for their creativity and their honesty.

The "chicken shop without chicken" fiasco started as a result of "operational issues" when KFC switched its delivery supplier to DHL on February 14 this year.

This disruption caused the majority of the UK restaurants to close most of their restaurants.

As of yesterday, most restaurants have reopened with a limited menu availability.


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