Caloundra florist blooms on national stage

BLOOIMING IN SUCCESS: Julia Hails is thrilled to have her idols critiquing her floristry.
BLOOIMING IN SUCCESS: Julia Hails is thrilled to have her idols critiquing her floristry. John McCutcheon

IMAGINE having your idol judge and critique something you've poured your heart into, and tell you that it's amazing.

As a finalist in the Tesselaar Rockstar florists competition, Julia Hails is in that exact position, and as you'd expect, she's over the moon.

"I guess for me, it's just really nice to have your peers and people you really admire loving your work,” she said.

"It's like being a singer and having John Lennon say your lyrics are really good.”

The wedding-and-event florist started out in the business 10 years ago in Sydney, when she figured her love of gardening could lead into a great career.

"I've always loved gardening, and I realised I could turn a hobby into something that made money and kept me happy,” she said.

Now the owner of Ginger, Lily and Rose floristry in Caloundra for a little over four years, Ms Hails said her business is becoming quite popular on the Coast.

"We're now seeing brides who want that 'wow' factor, which gives us an opportunity to do some really cool things like ceiling installations,” she said.

"I really like flowers to wear, flower crowns are really fun to make, because they're quite intricate and involved.”

While she doubted her success in picking up the top prize, Ms Hails said the exposure and feedback she's received from judges has been incredible.

"When really great florists are saying your work is great, it's just the best thing in the world,” she said.

"I don't really mind if I don't win, I just love that I'm a finalist and have that validation from florists I really admire.”

First, second and third place in all three categories were announced last week, with four of the nine winners hailing from Queensland.

You can see Ginger, Lily and Rose's work via

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