Coast event manager acquires Brisbane running event
BUDERIM-based events manager Atlas Multisports has taken the reins of Brisbane Marathon Festival.
Run by events specialists Jason and Lisa Crowther, Atlas Multisports aims to double entries over the next two years from its current figure of 5000 runners from more than 35 countries.
The event was inspired by marathoner Robert de Castello's gold medal win at the 1982 Commonwealth Games in Brisbane.
"The Brisbane Marathon Festival is known for its stunning course and enjoyable atmosphere,” Mr Crowther said.
"As Australia's third major capital city running event we are looking forward to building on its reputation for quality and we'll continue to deliver a must-do event that has broad appeal.”
Courses will remain unchanged, with runners in the blue ribbon marathon event to cross some of the city's landmark bridges including the Story Bridge while taking in major Brisbane attractions like the Kangaroo Point Cliffs, Southbank and the Botanic Gardens.
This year's event will be held on Sunday, August 5, with five distances available including the 1km mini marathon, 5km, 10km, 21.1km half marathon and 42.2km marathon.
Intraining Running Centre owner Steve Manning, who founded the Brisbane Marathon in 1992, will remain actively involved in the event.
Two weeks later Atlas Multisports will stage the 7 Sunshine Coast Marathon and Community Running Festival at Alexandra Headland.
Both events are AIMS certified, which enables runners to achieve qualification for international races including the Boston Marathon.
The Sunshine Coast event has become a marquee event on the region's fitness calendar, raising more than raising more than $1.3 million for major beneficiaries Ronald McDonald House Charities and Westpac Foundation as well as many other local community groups.
Mr Crowther says despite an increasingly busy sporting calendar, Australian road running events remained popular, with the 7 Sunshine Coast Marathon attracting a record number of participants in 2017.
Fitness Tourism injected $100 million into the Queensland economy last year, with 60,000 visitors participating in endurance events according to research commissioned by Tourism and Events Queensland.
Entries for the Brisbane Marathon Festival will open in February. Early bird entries are already available for the Sunshine Coast events at www.sunshinecoastmarathon.com.au.