THE tune that marked one of Coast visionary John Jones' proudest achievements also marked his farewell.
Up There Cazaly, a tune synonymous with Australian Rules football, was played at the launch of the Sunshine Coast Daily on July 7, 1980.
Mr Jones was general manager of the new paper and chose the theme to encourage his team to achieve.
The Daily's launch was listed as a highlight in the many achievements Mr Jones accomplished in his 80 years.
He died surrounded by family at a Brisbane nursing home on Thursday last week.
Examples of Mr Jones's business prowess, vision, humour and character were recalled during his funeral in Maroochydore on Wednesday.
He started in the newspaper industry as a paper boy at the Maitland Mercury when he was 13 and went on to be a widely-respected leader.
Tribute's were read out on behalf of Mr Jones' children and step-children.
"What my father taught me was if you get the right information you can do whatever you want to do and be whatever you want to be,” was read out on behalf of his son Mark.
Up There Cazaly was played as guests filed out of the service.
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