Visit Sunshine Coast is searching for a new CEO to spread the word on attractions such as the Glasshouse Mountains.
Visit Sunshine Coast is searching for a new CEO to spread the word on attractions such as the Glasshouse Mountains. Contributed

Could you be the Coast’s next tourism boss?

COULD you have what it takes to be the Sunshine Coast's next tourism boss?

Visit Sunshine Coast has launched a national recruitment campaign for a new CEO, following the resignation of Simon Ambrose.

The successful applicant will be responsible for the strategic and tactical operations of Visit Sunshine Coast, including governance, sustainability, setting and meeting the strategic direction set by the board in collaboration with the management team.

The CEO will also engage and consolidate strong working relationships with VSC members, local and state government and all related industry and community stakeholders

Answering to a board made up of experienced industry and local professionals, the CEO's role is a highly visible and influential role that will be instrumental in driving the Sunshine Coast's most significant economic sector.

In a statement, VSC said the appointment of a new CEO came at a crucial time in the region's tourism development.

"On the eve of celebrating the 50th anniversary of the naming of the Sunshine Coast, and with the green light given to the expansion of Sunshine Coast Airport, the region is set to undertake its most rapid growth phase in its history," it said in a statement.

"Visit Sunshine Coast is the Regional Tourism Organisation responsible for promoting tourism in the region spanning coastal resorts such as Caloundra, Mooloolaba, Maroochydore, Coolum, Noosa and Rainbow Beach through to inland areas such as the Blackall Range, Noosa Hinterland and Mary Valley.

"VSC is a member-based organisation that receives financial support from the Sunshine Coast Council, Gympie Shire Council and Tourism and Events Queensland.

"VSC markets the Sunshine Coast locally, nationally and internationally through strategic brand and tactical marketing activities, planning and development support as well as promoting the region as a Business Events destination.

"In the most recent International Visitor Survey statistics, the Sunshine Coast recorded a 7.1% increase in international visitor nights (to 2.9 million) in the year ending March 2016, while holiday nights were up 29% to 1.6 million, and international tourism expenditure increased 17.8% to $236 million, close to the record reached in March 2010.

"The Visit Sunshine Coast Board is seeking an experienced leader with considerable achievements in strategic tourism marketing and development, backed by established industry networks both locally and internationally.

"Candidates should be at the forefront of digital and social media initiatives, with a considerable level of commercial acumen and direct experience of working in an operating environment in the tourism industry." 


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