At the tourism announcement are Neil Mason, Peter Thynne and Steve McPharlin.
At the tourism announcement are Neil Mason, Peter Thynne and Steve McPharlin.

DestinationQ coup will bring benefits for Noosa tourism

NOOSA is going to be the brightest star in Queensland's tourist constellation for two days in September, attracting 400 delegates, Premier Campbell Newman and six of his ministers to the DestinationQ Forum.

And in announcing Noosa had won the "fierce" competition to stage "the premier annual event for the tourism industry in Queensland", Tourism Minister Jann Stuckey told a media conference at the Noosa Heads Surf Life Saving Club on Wednesday, "It's the Sunshine Coast's turn to shine".

This will be only the third DestinationQ two-day event - to be staged jointly at the Sheraton Noosa and Outrigger Little Hastings St resorts after successful

gatherings at Cairns and the Gold Coast.

The event is expected to pump millions of dollars into the local economy on September 16-17.

"We all know what a superb, family and friendly iconic destination the Sunshine Coast is," Ms Stuckey said.

"I know that they're going to turn on an absolutely amazing time for us here.

"We hope the 400 or so delegates are going to stay and play and enjoy all that this region has to offer."

Ms Stuckey believed being able to put up delegates in two venues with four- or five-star ratings in the one location had been the Coast's trump card.

"What really stood out here was the expression of the partnership approach of two very fine properties collaborating together to come out with the best outcome," she said.

"It meant that we had people in a small precinct - it is a prime tourism precinct, (and) we weren't having to ferry people around different suburbs."

Asked what the economic impact would be for the region, Ms Stuckey said "more and lots" of dollar spend.

"I think the fact that the focus is going to be on the Sunshine Coast as the pick location this year is really going to be helpful for your whole region.

"So I ask all of you operators and of course our organisations to milk this for all it's worth and make sure the word gets out.

"It's a bit like the legacy I suppose for the Commonwealth Games (on the Gold Coast in 2018).

"You can really get some bang for your buck out of it before it happens, you get it during, and then if you give them a good time they're going to go away obviously and say that."

Sunshine Coast Destination CEO Simon Ambrose said his organisation's target was to hit a tourism spend of $3.9 billion by 2020, and this forum would be a real boost.

"We're getting there, but we need to have the infrastructure and the investment to make that happen," he said.

"So having an event like DestinationQ here in September this year is the catalyst for putting our destination tourism plan together. All the Coast and Gympie tourism bodies will work together with the local chambers of commerce and the tourism operators as a region to make this a success."

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