THE countdown to the Coast's most anticipated business event for 2014 is almost over.

The Sunshine Coast Business Expo at the Mooloolaba TAFE tomorrow and Thursday has a jam-packed program, including a sell-out lunch with Today host Lisa Wilkinson and free seminars and workshops.

Noosa leadership coach Alistair Horscroft, who has worked with rock stars, entrepreneurs and CEOs around the world, will lead a seminar on "real-world" human psychology on Thursday.

"People really form the basis of a business," Mr Horscroft said.

"Whether it's workplace leaders and staff members or customers and suppliers, people are integral to the performance of businesses, and are a particularly important ingredient for boosting business growth.

"My presentation will explore how people think, what motivates them to take action, how they make decisions and what core needs they are trying to fulfil.''

The Digital Leaders Panel tomorrow will give business owners insights into new digital and cloud technologies.

"The digital technology sector has experienced significant growth in recent years, with the value of the cloud computing industry alone expected to increase to over $210 billion by 2015 - a rise of more than 450% since 2009," expo chair Ross Hepworth said.

"It's important that local businesses don't get left behind.

"The panel will cover everything from setting up the right IT model for your business and eliminating unnecessary software and hardware, right through to navigating the new skills marketplace revolution and improving digital security."

The panel includes former Yahoo!7 digital media executive Karen Lawson, Melbourne-based Jordan King from cloud-based software company Vend, and Greg Tuckwell, the director of the Sunshine Coast's own Poole Group.

Broadband Today Alliance cloud advisor Tony Chadwick will moderate the panel discussion.

"Tackling the digital technology realm can sometimes seem like a very daunting task, so this panel focuses on presenting information in a straightforward way that really resonates with small business owners," Mr Chadwick said.

"The session will include case studies from a range of local businesses that have embraced digital technologies and are now reaping the benefits of paperless workflows and cloud computing."


The Sunshine Coast Business Expo is at the Mooloolaba campus of TAFE.

The Digital Business Leaders Panel is at 10am tomorrow.

Admission is free.

Alistair Horscroft will speak at 1.30pm on Thursday. Admission is free.

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