Fashion conscious targeted in sun safety campaign
QUEENSLAND Health has launched a new sun-safety campaign targeting the state's fashion conscious young women.
Health Minister Lawrence Springborg said on Tuesday the initiative also offered Queenslanders a chance to win a mentorship with international fashion designer Juli Grbac.
"Research tells us that traditional sun-safety campaigns are not reaching young people because the majority of the information they access is not sourced through traditional streams," he said.
"The new campaign, Project SPF (stay pretty forever) highlights the physical damage sun exposure causes and while it may not be conventional, the research tells us it is more likely to have an impact."
Mr Springborg said one of the components of the Project SPF campaign was to convince young women that sun protective clothing could be fashionable.
"We are very pleased Juli Grbac has joined the Project SPF team and I know she is looking forward to viewing some of the designs Queenslanders come up with," he said.
"The fact is all Queenslanders need to take care of their skin and we want young women to understand that wearing sun safe clothing is really important to achieve this."
Entries for the Project SPF competition close on April 31.