Humble business card still working hard
A SURVEY of more than 1000 businesses has found that, contrary to popular belief, the business card is far from dead.
In fact, it is taking on a new lease of life; evolving in design and style, embracing new technologies and fulfilling a need for the wave of start-ups and entrepreneurs flooding the market place.
Research conducted by global crowdsourcing marketplace DesignCrowd.com.au found more than 88% of Australians still hand out business cards when they meet new contacts.
Those receiving business cards are finding them useful, with 70% either immediately entering the details into their smartphone, or placing the card in a rolodex.
DesignCrowd saw a 357% increase in business card design projects in 2013 alone.
"While many are taking their business to the digital level, business cards remain an important marketing tool for small businesses and entrepreneurs," CEO Alec Lynch said.
Will business cards soon be a thing of the past?
Read our IT columnist Yvette Adams' views on the topic here.