I SEE RED, I SEE RED: Ben Hoyle, 3, with his harvest of strawberries from Strawberry Fields at Palmview. The pick-your-own season has begun.
I SEE RED, I SEE RED: Ben Hoyle, 3, with his harvest of strawberries from Strawberry Fields at Palmview. The pick-your-own season has begun. Brett Wortman

It’s looking berry good as fields are forever full

STOMPING through rows of strawberry bushes in his special gumboots, Ben Hoyle is in his element at his favourite time of year.

Snapping off strawberries bigger than his hands, the three-year-old balances a giant punnet of strawberries while on the lookout for the next best pick. Pick-your-own strawberry season has started across the Sunshine Coast and Ben is not the only one excited.

Farmers are expecting an oversupply this season, as unseasonable warmer weather produces a bigger crop. Strawberry Fields welcomed its first "pickers" last weekend, with plenty more weeks ahead.

Owner Michael Carmichael said pick your own was always a favourite with families and a chance for children to learn the origins of fruit.

The farm, in the Carmichael family since 1980, harvests about 4 million punnets each season. The produce is delivered to premium outlets including fruit and vegetable grocers locally and interstate.

"Last year was tough, but this year we are seeing an oversupply," Mr Carmichael said. "Strawberries don't like the rain and it has been a great start to the season with the abnormally warm weather."

Strawberry time

  • The strawberry season runs from now until November
  • Pick your own strawberries at Strawberry Fields at Palmview, McMartin's Farm at Bli Bli and Rolin Farms at Elimbah
  • Strawberry Fields is expected to produce up to 4 million punnets this season