Lee-Anne Ebert, Libby Dalrymple and Janelle Parker have started Montville's Wedding Lane.
Lee-Anne Ebert, Libby Dalrymple and Janelle Parker have started Montville's Wedding Lane. Lauren Grounsell

Joining forces to capture wedding market

THEY are three businesses operating in the competitive weddings market, but now they are working together rather than in opposition.

The talented trio, armed with cakes, flowers and dresses, has created Wedding Lane in Montville.

They have joined forces in Montville's Main St on the back of the obvious synergies between their businesses to provide a one-stop shop for loved-up couples.

They are Libby Dalrymple, of Eden Cakes and Cupcakes, Janelle Parker, of From the Garden, and Lee-Anne Ebert, of Sunday Brides.

"I had the idea that it would be great if our clients were able to come to Montville...and take care of three major components of the wedding in one meeting," Ms Dalrymple said.

"It's an idea to string wedding suppliers together in one central location."

The hinterland is well regarded as a wedding destination and Hinterland Tourism Sunshine Coast president Christine Kardash said local providers working together helped make the industry successful.

"The wedding industry is booming up here and really a part of that is because people do work together really well," she said.

"Brides and families can get everything they need... and if someone can't supply what the bride needs, they're happy to refer to each other."

Montville's Wedding Lane is the perfect example.

The three businesses sit side by side, so couples can make an appointment for one-on-one consultations with each service provider.

Ms Ebert said what set the team apart was they were happy to address the issue of price.

"I think, too, a lot of them take the attitude that a wedding is going to be expensive, but it doesn't have to be," Ms Ebert said.

"We can give the budget bride...exactly what she wants for the price she can afford to pay."

Visit www.montvillesweddinglane.com.


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