EVOLUTION of Alfa Romeo took another step this week with it's arrival in Brisbane's luxury car epicentre.
Renowned premium car dealer Martin Roller and Marvin Burke, together with Sime Darby Motors, are the new retail and customer service partners in Fortitude Valley.
Alfa Romeo culled its dealership network to focus on premium customer service and restore core brand principles.
The famed Italian marque recognises it got lost with boring Fiat-derived offerings which departed from the marque's historic sporting values, with the four-model Giulia (pronounced Julia) range this year pivotal to the revival.
There are currently only four dealerships in Queensland, including the new Brisbane facility, as well as Cairns, Southport at the Gold Coast and Noosaville on the Sunshine Coast.
Brisbane Alfa Romeo Fiat opened its doors on August 14, operating from 123 Breakfast Creek Road, Newstead. The all-new showroom is positioned in the heart of Fortitude Valley, the city's renowned luxury car precinct.
Mr Roller and Mr Burke are directors of LMM Holdings, which also owns and operates Ferrari Brisbane, Lamborghini Brisbane, Brisbane BMW and Westside BMW. Sime Darby Motors, which has just relinquished the right to import Citroen and Peugeot vehicles in Australia, is a major shareholder in LMM Holdings.
"We are thrilled to be the sole home of Alfa Romeo and Fiat in Brisbane,” said Martin Roller, Brisbane Alfa Romeo managing director.
"Providing exceptional customer service has been the cornerstone of our success in Brisbane and we look forward to leveraging our strength to re-establish both brands in the local market.
"We're excited to drive the growth of Alfa Romeo in Brisbane, having seen the impressive new product coming out of Italy. Alfa Romeo's growing product portfolio of premium, high performance vehicles presents an exciting proposition for new and existing clientele and we expect a healthy sales volume in our first year.”
According to Alfa Romeo, the Mr Roller, Mr Burke and Sime Darby Motors was a natural choice for the brand, as the business partners bring unparalleled experience with high performance Italian brands in the local market, operating the hugely successful Ferrari Brisbane showroom and service centre for more than three years.
"The appointment of Martin Roller and Marvin Burke as Brisbane's first retail partner is a huge victory for Alfa Romeo in Australia,” Alfa Romeo Australia sales director Ed Butler said.
"Their extensive experience in the luxury car market and dedication to exceptional customer service will encourage strong growth for the brand as we continue to expand our product portfolio.
"This is an exciting time for Alfa Romeo in Australia, and we're looking forward to seeing the brand grow under management that has set the benchmark in prestige retail and excellent customer service in Brisbane.”
The opening of Brisbane Alfa Romeo marks another significant step in strengthening the new dealer network and reflects Alfa Romeo Australia's ongoing commitment to providing an exceptional customer service and premium retail experience.
In 2015 the redesigned Alfa Romeo logo was revealed, starting the brand's renaissance and commemorating its 105th anniversary.
The Giulia's Giorgio platform and three all-new engine families are the core of a €5 billion investment that will deliver eight all-new Alfa Romeos by the end of 2020.
The Giulia is the first of all all-new vehicles coming, with the Stelvio SUV launching in Australia early neaxt year. Also coming are another two SUVs, a large luxury sedan, a new premium hatchback and two sports models.
Find out more at www.brisbanealfaromeofiat.com.au/alfa-romeo.
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