'ACCIDENTAL' clothes manufacturer Megan Dive, of Pacific Paradise, has been selected a finalist in the Miss World National Costume Competition.
Her playful, Andy Warhol-inspired Vegemite dress sparkles with 12,000 Swarovski crystals and cost $2000 to make.
Megan has never entered a competition before, but was "surprised and excited" to learn her dress is one of four finalists selected. If it wins, will be worn by Miss World Australia Madeline Cowe when she vies for the world title in the USA next month.
Megan started Studio Evolve out of her home in 2014, initially motivated by the desire to create a place for her friend to do an apprenticeship.
Now her husband Joshua Watts, a former fly-in-fly-out mine worker, also works at Studio Evolve, and all year business has been "mental", Megan said, after a number of clients placed big orders.
Winning the competition, which is decided by public votes that close on Friday would launch Studio Evolve toward the high-end fashion world Megan hopes to enter.
"I guess it means that it's a nice pat on the back to know that I'm in the right profession," Megan said.
One of the labels she is working on at the moment is of a quality she hopes Beyonce would wear, she said.
The Vegemite dress was inspired by a design Campbells Soup took from pop-art king Andy Warhol's 1962 artwork Campbells Soup Cans.
Like the original Warhol piece, Megan's dress has drawn vehement criticism and mockery - on social media at least - Megan says.
"It's been a wave of negative feedback on the internet," Megan said. "I've stopped looking - people are being so mean."
In her first design concept, Megan created a full-length gown inspired by the quintessential Aussie bird, the Kookaburra.
But it didn't have the visual impact she wanted - "it needs to be in-your-face-Australian", she said.
"If you have to explain it, then it doesn't make enough sense to be Australian."
Madeline Cowe will vie against 50 other entrants for the global title - the Aussie entry needed to "stand right out", Megan said.
Vegemite is an Australian icon and made sense to use, she said.
"The whole experience has been super positive and exciting," she said.
She said support from her friends, family and the community who had fundraised to cover costs of the dress had "been really overwhelming and heart warming".
"The anticipation of finding out is really exciting," she said. "Once Monday happens and the final winner is awarded, I feel like I'll be able to relax."
To see all the entries and vote click here.
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