Prepare yourself for one tough, muddy weekend
LEAP OF Faith, Fire in Your Hole, it sounds like one rough weekend for the estimated 12,000-plus Tough Mudder competitors.
The event was predicted to inject millions into the Caloundra economy, although numbers weren't expected to surpass the world record 24,500 competitors that turned out last year.
Officially launched yesterday at Golden Beach Tavern, this year's Tough Mudder challenge would be bolstered by the Apres Mud street party, as well as the Mud Trail, a local business project designed to welcome the Mudder visitors.
For Caloundra NightOwl owners Lindsay Pengelly and Jennifer Schauer, getting on board was a no-brainer.
"If it follows on from last year it should do really well," Ms Schauer said.
The Bulcock Beach Esplanade after party, Apres Mud, will complement the Mud Trail, special offers by 24 businesses from Friday to Sunday, enticing Tough Mudders to spend both their time and money.
Tourism and Events chair of Caloundra Chamber of Commerce Bill Darby said the event was a well-timed economic boost.
"It's a real shot in the arm (at a typically quieter trading period)," he said.
"Last year there was over $5 million worth of economic impact on Caloundra... and this year they're still taking registrations for the event and we're hoping for similar numbers."
Councillor Jason O'Pray said the "double whammy" of the Tough Mudder and visiting Pacific Pearl cruise ship could prove a boon for Caloundra businesses.
"Not only have we got the Tough Mudder but we've also got a couple of hundred people coming off the Pacific Pearl that are going to spend their day in Caloundra ... which will dovetail in nicely with all the action that's happening with Tough Mudder," Cr O'Pray said.
Tough Mudder Australia general manager Jeremy Kann said entries were still being taken, as the team prepared for what they hoped would be another raging success, buoyed by the extra-challenging course.