Ami Bateman (left) and Sian Murray have created a revolutionary cleaning product that's free of nasties and single-use plastics.
Ami Bateman (left) and Sian Murray have created a revolutionary cleaning product that's free of nasties and single-use plastics.

‘No-brainer’: Coast women launch cleaning revolution

Two Sunshine Coast women are revolutionising the cleaning industry as they prepare to crowd-fund in a bid to get their plastic-free product off the ground.

It was a simple environmental debate which sparked Ami Bateman's idea for a concentrated cleaning bar which dissolves in water.

She had heard of companies overseas selling a "just add water" cleaning solution, but was gobsmacked nothing existed in Australia for consumers to buy directly.

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"That got me really interested," she said.

"Why doesn't this exist?

"It definitely is a no-brainer."

Ms Bateman teamed up with Sian Murray to launch Pleasant State and say "see ya" to single-use plastics.

Two Sunshine Coast women are revolutionising the cleaning industry with their low-waste, natural cleaning solution.
Two Sunshine Coast women are revolutionising the cleaning industry with their low-waste, natural cleaning solution.

Ms Bateman said the pair worked closely with an experienced chemist to come up with an active ingredient, dissolvable cleaning solution that was responsibly-sourced, vegan and cruelty-free, allergy-friendly and free of single-use plastics.

Pleasant State released a soft launch of its first product, a multipurpose spray, in June by hand-rolling 100 kits to send out for customers to test.

Ms Murray said the response had been amazing, with customers and businesses already asking for more.

"The feedback as been awesome, with people saying it works just as well as other plastic, nasty brands," she said.

After more than 3500 applications to test the multipurpose spray, Pleasant State is launching a crowd-funding campaign on August 19 to introduce custom glass and silicone bottles.

It will also add a bathroom and glass cleaner to its range of solutions.

"At Pleasant State we're working towards a sparkling clean world that's free of single-use plastics," Ms Bateman said.

"The reason that we've tackled these products is because those products are typically made up of 95 per cent or more water.

"We were asking ourselves, why are we transporting around all of this water?

"Why do we need to throw away this bottle every time?

"How about we create something that doesn't consist of the water, we just have the active ingredients?"

Ms Bateman said it had been a challenging process making a new product and starting a business through the coronavirus pandemic, but they felt a calling to release it as soon as possible.

"You would think … that we should stop and just kind of wait and see what happens. In fact the opposite occurred for all of us," she said.

"We had this sense that now more than ever, we need to do this now and we have to go really hard."

Pleasant State is committed to keeping things local and is 100 per cent Australian made and owned. It also will donate either 20 per cent of profits or 2 per cent of sales, whichever amount is greater, to aligned charities.

For more information visit pleasantstate.com.


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