News

Positive signs for tourism

TOURISM across the Northern Rivers region is showing signs of improvement and the situation is looking particularly good for Byron Bay.

Once an iconic destination, the town has suffered in recent years but new figures from Destination NSW have shown a massive increase in visitor numbers for the year ending September 2011.

Domestic overnight stays in Byron increased 40% in the year ending September 2011 compared with the same time period the year before. Domestic overnight visitors were up 18% and domestic day visitors were up 11% for the same period.

Byron United president Paul Waters attributes this the Byron Naturally tourism campaign, which he says has been a huge success.

"We started it because we were desperate. Businesses were feeling the ongoing impact of the Global Financial Crisis and visitor numbers were in significant decline," Mr Waters said.

"The Byron Naturally campaign, created by Utopia Creative, is the result of many hundreds of Byron United volunteer hours, local business support and the financial contribution of Destination NSW, Northern Rivers Tourism and APN."

But there is still plenty of work to be done.

Mr Waters concedes that it is not yet time to "throw a party".

"There have been a lot of retailers going out of business and it's still tough for then," he said.

"We have a long way to go, so we need to keep moving forward. We can't become complacent."

Utopia Creative principal and campaign manager Adrian Nelson says the Byron Naturally campaign is being refined this year and will include a smart phone app with incentives for visitors.

Topics:  byron bay lismore northern rivers tourism


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Looking to restore a beachhead

THE WAT IT WAS: Erosion at Munna Point back in 2013.

Erosion fix approved for river shore

New path for Noosa key asset

The Munna Point Bridge has been saved from falling down and is now going to get an new footpath.

Munna bridge works

Ditch the penalty rates, report says

HARD AT WORK: Hospitality workers may lose penalty rates.

Should hospitality workers be paid penalty rates?

Local Partners

Six-year-old Rubi raising funds for biggest killer of babies

A LOCAL young girl is thinking of others this Christmas by raising money for children with heart conditions.

Markets across region offer a treasure chest of bargains

The Caloundra Street Fair is a great way to spend your weekend.Photo Contributed

Do your Christmas and grocery shopping the leisurely way.

Caxton Street Jazz Band to raise the roof on Christmas

The Caxton Street Jazz Band.

Jazz up your Christmas with Caxton Street Jazz Band.

Montville prepares for Festive Tree Lighting Event

No Caption

There's just three more weeks of Montville's Lucky Shopper contest.

Katie Holmes' empowering directorial debut

Katie Holmes

KATIE Holmes as made her directorial debut

Beef sliders with your movie? Hot food arrives at Coast cinema

General manager at Maroochydore Birch, Carol and Coyle Catherine Joseph at the new candy bar.

From today you can order buffalo wings and fries with movie tickets.

Jennifer Lawrence gives keys to new partner

Oscar winner Jennifer Lawrence

Oscar winner settling down with new partner

Rogue One star proud to lead new Star Wars film

Felicity Jones leads the new Star Wars film

Star Wars lead proud to be in front in sci-fi

What's on the small screen this week

Ernie Dingo stars in the TV series Going Places with Ernie Dingo.

ERNIE Dingo stars in a new travel series and Seven airs the AACTAs.

Mandy Moore feels like she's 60

Mandy Moore sees herself as a 60-year-old rather than a 32-year-old

INSIDE STORY: Disused pipeline stops hundreds from building

TRAIL OF TEARS: Route of the disused Santos oil pipeline which is stopping hundreds of Ipswich residents from building.

Santos responds but Tully says easements issue must be addressed

This Noosa home is something special

29 The Peninsular at Noosa Waters is something special.

THERE are nice homes, luxury homes and then there's this home.

Chinese locked out of Australian property market

The rules are different if you're a foreigner

The buyer was from China - the trouble started right there

Morrison signs off on new affordable rental model

Australia's Treasurer Scott Morrison speaks during a press conference after a meeting of the Council of Federal Financial Relations at Parliament House in Canberra, Friday, Dec. 2, 2016.

Scott Morrison signed off on development of a new financing model

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

Ready to SELL your property?

Post Your Ad Here!