Lifestyle

Prepare for a Fiat and Alfa Romeo renaissance

The cute Fiat 500 now starts from $18,800.
The cute Fiat 500 now starts from $18,800.

GET set for a product offensive Italian style.

A bevy of new and refreshed Fiat and Alfa Romeo vehicles will hit our streets over the next three years.

Prices have been slashed across the range, led by the cute pint-size 500 that now starts from $18,200.

This week's announcement follows an exciting eight months for the Italian pairing. Chrysler took over the Australian distribution last May and undertook a brand renaissance.

There has since been a dealer explosion, expanding from 17 to 46 nationally. More than 30 of those new dealerships already have Chrysler, Jeep and Dodge products - confident the new management can replicate success achieved by those brands.

Chrysler, Jeep and Dodge enjoyed record-breaking sales last year.

The Alfa Romeo MiTo.
The Alfa Romeo MiTo.

As part of the commitment to a more cohesive operation, Fiat and Alfa's spare parts and administration have been centralised at Port Melbourne

Fiat Chrysler's managing director and CEO Clyde Campbell said previous pricing and the small dealer network had hamstrung Alfa Romeo and Fiat.

"Since we took over the distribution of the brands in May last year, we have been working hard to ensure the vehicles in all our Italian brands are more accessible to the Australian market," Campbell said.

"And the first factor we looked at was the price of our current range.

"With these new pricing schedules, we are confident we will attract a new range of customers to these iconic brands."

Campbell acknowledged "Rome wasn't built in a day", and the success of Alfa Romeo and Fiat won't be quick fire.

He believes the new pricing points, and confidence in an expanded dealer network has laid the foundation for a golden era for the Italian brands in Australia.

The company is also working on developing a servicing contract for customers, similar to other capped price servicing plans currently available with other brands.

Fiat and Alfa Romeo have launched separate multimillion-dollar advertising campaigns during the past week pitching the emotional appeal of the brands.

NEW PRICES

Fiat 500/500C

Hatchback 0.9 TwinAir (m) $18,800 (-$4190)

Hatchback 0.9 TwinAir (a) $20,300 (-$4690)

Cabrio (m) $21,200 (-$4790)

Cabrio (a) $22,700 (-$5290)

Alfa Romeo MiTo

1.4 Progression (a) $25,200 (-$6790)

1.4 Distinctive (a) $27,100 (-$7890)

1.4 Quad Verde (m) $30,000 (-$4990)

Alfa Romeo Giulietta

1.4 Distinctive (m) $29,350 (-$7640)

1.4 Distinctive (a) $31,350 (-$7640)

2.0D Distinctive (a) $35,250 (-$5740)

1.8 Quad Verde (m) $39,150 (-$2840)

The Alfa Romeo Giulietta.
The Alfa Romeo Giulietta.

Topics:  alfa romeo cars news fiat motoring


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