Lifestyle

Prepare for a Fiat and Alfa Romeo renaissance

The cute Fiat 500 now starts from $18,800.
The cute Fiat 500 now starts from $18,800.

GET set for a product offensive Italian style.

A bevy of new and refreshed Fiat and Alfa Romeo vehicles will hit our streets over the next three years.

Prices have been slashed across the range, led by the cute pint-size 500 that now starts from $18,200.

This week's announcement follows an exciting eight months for the Italian pairing. Chrysler took over the Australian distribution last May and undertook a brand renaissance.

There has since been a dealer explosion, expanding from 17 to 46 nationally. More than 30 of those new dealerships already have Chrysler, Jeep and Dodge products - confident the new management can replicate success achieved by those brands.

Chrysler, Jeep and Dodge enjoyed record-breaking sales last year.

The Alfa Romeo MiTo.
The Alfa Romeo MiTo.

As part of the commitment to a more cohesive operation, Fiat and Alfa's spare parts and administration have been centralised at Port Melbourne

Fiat Chrysler's managing director and CEO Clyde Campbell said previous pricing and the small dealer network had hamstrung Alfa Romeo and Fiat.

"Since we took over the distribution of the brands in May last year, we have been working hard to ensure the vehicles in all our Italian brands are more accessible to the Australian market," Campbell said.

"And the first factor we looked at was the price of our current range.

"With these new pricing schedules, we are confident we will attract a new range of customers to these iconic brands."

Campbell acknowledged "Rome wasn't built in a day", and the success of Alfa Romeo and Fiat won't be quick fire.

He believes the new pricing points, and confidence in an expanded dealer network has laid the foundation for a golden era for the Italian brands in Australia.

The company is also working on developing a servicing contract for customers, similar to other capped price servicing plans currently available with other brands.

Fiat and Alfa Romeo have launched separate multimillion-dollar advertising campaigns during the past week pitching the emotional appeal of the brands.

NEW PRICES

Fiat 500/500C

Hatchback 0.9 TwinAir (m) $18,800 (-$4190)

Hatchback 0.9 TwinAir (a) $20,300 (-$4690)

Cabrio (m) $21,200 (-$4790)

Cabrio (a) $22,700 (-$5290)

Alfa Romeo MiTo

1.4 Progression (a) $25,200 (-$6790)

1.4 Distinctive (a) $27,100 (-$7890)

1.4 Quad Verde (m) $30,000 (-$4990)

Alfa Romeo Giulietta

1.4 Distinctive (m) $29,350 (-$7640)

1.4 Distinctive (a) $31,350 (-$7640)

2.0D Distinctive (a) $35,250 (-$5740)

1.8 Quad Verde (m) $39,150 (-$2840)

The Alfa Romeo Giulietta.
The Alfa Romeo Giulietta.

Topics:  alfa romeo cars news fiat motoring


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

The couple who kept Halse Lodge from falling down

PICTURE PERFECT: Paul Stagg holds up pictures of Halse Lodge from 1929 and 1989.

Before it was a backpackers, it was a guest house run by the Staggs

MakiMoto serves up flavour and style

FLAVOUR SENSATION: Tempt your tastebuds with traditional dishes with a modern twist at MakiMoto Noosa.

Chasing an authentic Japanese food experience? Visit MakiMoto Noosa

Noosa's mega luxury location

DREAM HOME: The luxury views of 29-31 Wyuna Dr, Noosaville.

A dream home only for most

Local Partners

Large donation to fund new Katie Rose Cottage hospice

Mystery benefactors have made a "significant donation” that will allow the Katie Rose Cottage charity to purchase property for a new hospice in the Noosa...

MIX FM concert brings much-loved hitmakers to one stage

Ross Wilson.

Hitmakers from the 1970s-'90s feature in a new concert series

A canine comedy that's much more than puppy love

The cast of Coolum Theatre Players' Sylvia.

When Greg meets abandoned dog Sylvia, it's love at first sight

HUGE OSCARS FAIL: Wrong film handed Best Picture award

IN A monumental stuff-up, La La Land was incorrectly named Best Picture. During the acceptance speech, the real winner was revealed.

Blue Heelers' Ditch Davey joins 800 Words cast

Ditch Davey joins the cast of 800 Words as Terry, the younger brother of George, played by Erik Thomson.

George Turner's brother, Terry, arrives to Weld with a 'few demons'

Oscars winners 2017: Full list of Academy Award winners

Viola Davis accepts the award for best actress in a supporting role for Fences at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

WHO won Oscars this year? Here’s a full list of every winner.

How Coast pilot helped an Oscar winner

OSCAR winner Andy Wright with his wife, has a Sunshine Coast connection that may have helped put him on the path to glory.

The Sunshine Coast link to Oscar winner

Why can’t Nicole Kidman clap properly?

Nicole Kidman's style of clapping has puzzled Oscars viewers.

FOR some reason, it seems Nicole doesn’t really know how to clap.

Muslim actor makes Oscars history

Mahershala Ali accepts the award for best actor in a supporting role for Moonlight at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

MOONLIGHT star Mahershala Ali makes Academy Award history.

NO ONE OFF LIMITS: Kimmel burns down the house at Oscars

Host Jimmy Kimmel speaks at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

HOST delivers a torrent of abuse on Hollywood’s night of nights.

Questions asked about financial reporting for new CBD

QUESTIONS: Auditors have questioned some financial reporting for the new Maroochydore CBD.

Review agreed to over new CBD financial reporting

Coast one of Queensland leaders for house price growth

The Sunshine Coast has second highest house price growth in the state.

Sunshine Coast second highest house price growth in state

Mining homes dive: $600k homes sell for $120k-$300k

18 Yeates Street, Moranbah sold for $135,000 in December, after being repossessed by a bank. The owners bought for $545,000 in August, 2011.

The economy still has two speeds, but with a painful twist

Mackay's property market climbing like a Rocket Man

Renewed confidence in Mackay means more homes are being snapped up by those eager to plant their roots in the region.

There's movement in the real estate sector and it's all positive.

'Why we drove 800km to buy a treehouse with a disco ball'

The new owners have planned a few updates, but will stick with much of the original design.

A couple travelled almost 800km for the home of their dreams.

Ready to SELL your property?

Post Your Ad Here!