RESEARCH has found one in four youths tolerate or are at risk of committing violence against women.
Independent research commissioned by Our Watch found 25% of 2000 people aged 12-24 believed being masculine meant exerting power and control over their partner.
Our Watch chief Paul Linossier said those young people were comfortable with coercive and disrespectful behaviours and more likely to justify violence.
Our Watch aims to prevent violence against women and children and has launched a national advertising campaign through Australian Community Media to challenge young people's attitudes.
The campaign, You Can't Undo Violence, aims to send the message that there is no excuse for violence and there are lasting consequences if you hurt someone.
The group said it defines which actions are inappropriate, such as physical and sexual violence, emotional abuse, shaming, bullying, and controlling behaviour.
The campaign is part of the federally funded initiative The Line, intended to encourage young people to reject violence and develop healthy, respectful and equal relationships.
The Line ambassador and former Sydney Swans player Luke Ablett said too many people thought being manly meant being violent.
"To stop girls and women being hurt and killed, we must challenge and change the attitudes that excuse, condone or trivialise violence towards women."
If you or someone you know is impacted by sexual assault, domestic or family violence, phone 1800 737 732 or visit 1800RESPECT.org.au.
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