RYAN Ginns may have been named one of the nation's top 30 bachelors but he refuses to take the whole thing seriously.
The former Mooloolaba boy and Big Brother winner, pictured, laughs at terms like "sexy" or suggestions the competition could change his life.
"Let's be honest, it's not the most important thing happening in the world at the moment," the 27-year-old said.
"It's a popularity contest - whoever happens to be in the media at the time.
"I'm sure there are people out there doing more important things.
"It's not like it's a competition for doctors or scientists."
"Popularity contest" or not, the 27-year-old is rated one of the favourites to be named the 2015 Cleo Bachelor of the Year.
Online bookmaker sportsbet.com.au has him listed at $6.50, behind Larry Emdur's son Jye ($5), paralympian Dylan Alcott ($5.50) and Summer Bay star Andrew Morley ($6).
Ginns burst onto the scene 12 months ago when he became the first Queenslander to win Big Brother.
At the time, he credited his popularity with his down-to-earth background on the Sunshine Coast with his parents, Dez and Judy, and his three sisters.
He believes that same upbringing has helped make him an "eligible bachelor".
"I think having three sisters gives me a certain level of understanding of women," he said.
"I guess it's helped make me fairly approachable and easy-going.
"I can have a chat and my sisters have helped me be that way."
And he claimed they "really don't care" about the Bachelor of the Year honour.
"My family is pretty normal; pretty modest.
"They know me being in the top 30 isn't the biggest issue in the world right now."
And his mates share the point of view.
"They give me a lot of cheek about it and can see the funny side," Ginns said.
"They think it's a bit of a stitch-up, to be honest."
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