JAFFLE, the four-year-old border collie, has been the friendly welcome at Mooloolaba's Friendly Grocer.
But one complaint to the Sunshine Coast Council about Jaffle being off-leash at the entrance to the convenience store has seen the dog banned from the site.
Owner Sara Moore cannot understand how one complaint that wasn't even about Jaffle's behaviour could take away something so many have enjoyed.
And more than 300 people who visit the store feel the same, signing the "Free Jaffle" petition.
"It's a little bit silly," Ms Moore said.
"I've been the owner of the Friendly Grocer here for over a year and Jaffle has always come with me.
"She hangs out here, off-lead and is really obedient.
"Some people come into the shop not to buy anything, but just to say hello to Jaffle and I've seen a dad bring his child to play with her while he waits."
The council first said Jaffle would have to be tied up and under "effective management" to stay near the store.
When Ms Moore tied her up, the poor dog wondered what on earth was wrong.
"She looked at me as if to say 'What have I done wrong? Why am I being punished?'."
When Ms Moore took Jaffle off-lead again, the unhappy person must have been watching.
"A few days later the council came back and told me she was banned from the site," she said.
One customer, who asked to remain anonymous, said everybody loved Jaffle, who was such an obedient dog.
"The dog normally is outside the shop on its bed during the day and is quite an attraction with customers and other dogs," he said.
"She gets lots of pats from customers and people passing. One local even takes the dog for a walk on a lead some morning.
"This is a ridiculous situation as Jaffle is a very friendly dog and has become very popular with all passers, loves the affection shown by customers and has become a feature of the shop."
The Daily has contacted the council for comment.
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