(L-R) David Proctor, Lynda Swaddling and Daniel Proctor with the Student Wow Go Card.
(L-R) David Proctor, Lynda Swaddling and Daniel Proctor with the Student Wow Go Card. Nicola Brander

Discount card proves popular with students and businesses

IN JUST two months since launch, a student discount card has sold more than 450 and attracted buy-in from 135 businesses.

Student Wow Card is a family start-up created by David Proctor, his partner Lynda Swaddling and their 19-year-old son Daniel.

Any type of student (Year 7 upwards) with a valid student card can buy a Wow card for $12. They then take it to a participating business and access deals like no joining fees at Jetts gyms, 20% off student admission to SeaLife Mooloolaba, a free small drink and cookie at Subway and 33% off a LaserZone super pass.

The family marketed the card at University of the Sunshine Coast's O Week and a recent careers expo, and has become a member of the Innovation Centre.

Ms Swaddling said goals for the immediate future were to attract another 70 businesses - especially larger retailers, get schools on board for bulk card buys that would tie in with a donation to charity, and eventually expand into Brisbane.

"Daniel has built the website himself, his father does the marketing and I'm admin," Ms Swaddling said.

"It's been a lot of leg-work chasing up businesses and getting them on board, but it hasn't been expensive.

"We love doing it, we have funded it ourselves.

"If it works, great; if it doesn't, tough, we don't mind: we are supporting local businesses and students get a great deal."

As well as door-knocking businesses day by day, the trio have been developing an app and meeting with charities Destiny Rescue and Sunshine Butterflies to discuss a possible partnership.

Ms Swaddling said she was keen to hear from businesses like coffee shops, gyms and restaurants to increase the discount offer.

The cost to join is about $20 per month, which can be negotiated.

The website also features information on jobs for students, courses at USC and budgeting tips.

Ms Swaddling is a dentist, having owned her own practice in Spain, where she lived with her family. Mr Proctor has a background in direct sales.

They moved to the Sunshine Coast 10 years ago.

Arise again, Grand Old Lady

Arise again, Grand Old Lady

Cooroy Hall back in business

The quiet achievers

The quiet achievers

Twenty years of community protection

Local Partners