(L-R) David Proctor, Lynda Swaddling and Daniel Proctor with the Student Wow Go Card.
(L-R) David Proctor, Lynda Swaddling and Daniel Proctor with the Student Wow Go Card. Nicola Brander

Discount card proves popular with students and businesses

IN JUST two months since launch, a student discount card has sold more than 450 and attracted buy-in from 135 businesses.

Student Wow Card is a family start-up created by David Proctor, his partner Lynda Swaddling and their 19-year-old son Daniel.

Any type of student (Year 7 upwards) with a valid student card can buy a Wow card for $12. They then take it to a participating business and access deals like no joining fees at Jetts gyms, 20% off student admission to SeaLife Mooloolaba, a free small drink and cookie at Subway and 33% off a LaserZone super pass.

The family marketed the card at University of the Sunshine Coast's O Week and a recent careers expo, and has become a member of the Innovation Centre.

Ms Swaddling said goals for the immediate future were to attract another 70 businesses - especially larger retailers, get schools on board for bulk card buys that would tie in with a donation to charity, and eventually expand into Brisbane.

"Daniel has built the website himself, his father does the marketing and I'm admin," Ms Swaddling said.

"It's been a lot of leg-work chasing up businesses and getting them on board, but it hasn't been expensive.

"We love doing it, we have funded it ourselves.

"If it works, great; if it doesn't, tough, we don't mind: we are supporting local businesses and students get a great deal."

As well as door-knocking businesses day by day, the trio have been developing an app and meeting with charities Destiny Rescue and Sunshine Butterflies to discuss a possible partnership.

Ms Swaddling said she was keen to hear from businesses like coffee shops, gyms and restaurants to increase the discount offer.

The cost to join is about $20 per month, which can be negotiated.

The website also features information on jobs for students, courses at USC and budgeting tips.

Ms Swaddling is a dentist, having owned her own practice in Spain, where she lived with her family. Mr Proctor has a background in direct sales.

They moved to the Sunshine Coast 10 years ago.


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