Discount card proves popular with students and businesses
IN JUST two months since launch, a student discount card has sold more than 450 and attracted buy-in from 135 businesses.
Student Wow Card is a family start-up created by David Proctor, his partner Lynda Swaddling and their 19-year-old son Daniel.
Any type of student (Year 7 upwards) with a valid student card can buy a Wow card for $12. They then take it to a participating business and access deals like no joining fees at Jetts gyms, 20% off student admission to SeaLife Mooloolaba, a free small drink and cookie at Subway and 33% off a LaserZone super pass.
The family marketed the card at University of the Sunshine Coast's O Week and a recent careers expo, and has become a member of the Innovation Centre.
Ms Swaddling said goals for the immediate future were to attract another 70 businesses - especially larger retailers, get schools on board for bulk card buys that would tie in with a donation to charity, and eventually expand into Brisbane.
"Daniel has built the website himself, his father does the marketing and I'm admin," Ms Swaddling said.
"It's been a lot of leg-work chasing up businesses and getting them on board, but it hasn't been expensive.
"We love doing it, we have funded it ourselves.
"If it works, great; if it doesn't, tough, we don't mind: we are supporting local businesses and students get a great deal."
As well as door-knocking businesses day by day, the trio have been developing an app and meeting with charities Destiny Rescue and Sunshine Butterflies to discuss a possible partnership.
Ms Swaddling said she was keen to hear from businesses like coffee shops, gyms and restaurants to increase the discount offer.
The cost to join is about $20 per month, which can be negotiated.
The website also features information on jobs for students, courses at USC and budgeting tips.
Ms Swaddling is a dentist, having owned her own practice in Spain, where she lived with her family. Mr Proctor has a background in direct sales.
They moved to the Sunshine Coast 10 years ago.