A LITTLE known bird that makes its migration from Russia to the Sunshine Coast will be the focus of a new $1.4 million marketing campaign.

While drones are usually associated with sophisticated bombing exercises, drones have been deployed for a far more peaceful mission - the shooting of the Sunshine Coast's new destination marketing campaign.

Dubbed "Vacation Migration", the new campaign 60-second commercials will air from this Sunday on television screens in the key markets of Sydney, Melbourne, Brisbane and New Zealand.

Sunshine Coast Destination Ltd and Tourism and Events Queensland commissioned leading advertising agency Mojo, Taxi Film Production to film the natural icons of the region including the Pumicestone Passage, Glasshouse Mountains, Noosa National Park and Carlo Sandblow.

The filming also included- attractions such as the popular Eumundi Markets and historic Hinterland town of Montville.

The commercial was directed by Justin McMillan, a specialist in 3D, aerial and destination film-work, well-known for his TV show 'Storm Surfers'.

The ads give visitors a bird's eye view of the Coast from the perspective of the Wandering Tattler, a bird that migrates from the cold and ice of the northern America winter to the Coast for a rejuvenating break.

Footage from the shoot will be used extensively on TV and through other traditional and online media as well as across Sunshine Coast Destination's online and social media channels.


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