LATEST: The two men hospitalised after being freed from a Bruce Hwy truck crash are described as being in stable conditions.
The 34-year-old driver was flown to Royal Brisbane and Women's Hospital from the scene.
His 29-year-old passenger was taken to Nambour General Hospital.
Spokeswomen for each hospital this afternoon confirmed the men were in stable conditions.
EARLIER: North and southbound lanes of the Bruce Hwy have reopened after a horror crash on at Palmview, but drivers are being warned to take care.
The highway was closed this morning after a horrific truck crash that left two men trapped and traffic heavily congested across the region.
Drivers could still be delayed.
Two men trapped in a truck carrying Gyprock that rolled on the Bruce Hwy near Aussie World this morning have been removed and airlifted to hospital, one in a serious, but stable, condition.
A man, 34, has been freed from the wreckage of the truck that rolled and came to rest in the median strip of the highway at Palmview about 5.40am.
He sustained lumbar spinal injuries, pelvic injuries and bilateral lower leg injuries with a fractured femur.
He was flown to the Royal Brisbane and Women's Hospital in a serious condition.
Another man, 29, was earlier flown to Nambour General Hospital with pelvic and spinal injuries.
Queensland Ambulance Service Sunshine Coast operations supervisor Shane Kropp said it took two-and-a-half hours to free the men from the wreck.
"We ask that people can avoid that and go around the scene that would be excellent because it's just chaos at the moment on the highway," he said.
"I expect it will be that way for the next several hours until they can clear it up."
The two men were driving south early this morning when the truck rolled.
Emergency services worked for hours to free the men from the wreckage.
Images from the scene show the wreckage unrecognisable as a truck.
Daily photographer John McCutcheon said the crash site was a "scene of devastation".
"The truck looks like it's exploded," he said.
"It's sandwiched in the culvert in the middle of the two lanes.
"It looks like the road is going to be closed for quite a while yet while they get the wreck cleared."
Tow trucks and excavators are working to remove the wreckage from the area.
The Bruce Hwy is closed in both directions, with diversions in place on Frizzo Rd (northbound) and Pignata Rd (southbound).
The closure has caused congestion beyond the Bruce Hwy itself, with the Sunshine Mwy, Kawana Way and Steve Irwin Way all heavily congested.
UPDATE: One man entrapped in a truck that rolled on the Bruce Hwy near Aussie World this morning has been airlifted to hospital.
The man, in his late 20s, has been flown to Nambour General Hospital with pelvic injuries.
Emergency services are still working to free another man, in his late 30s, from the wreckage.
The Bruce Hwy has been closed in both directions as emergency services work to free the man and clear the wreckage.
UPDATE: The Bruce Hwy has been closed in both directions after a truck rolled on a Sunshine Coast stretch of the road this morning.
Police say the truck was travelling south on the highway when it rolled into the median strip at Palmview, just south of Pignata Rd.
Two men, one in his late 20s and one in his late 30s, were trapped in the truck.
A spokeswoman for Queensland Ambulance Service said both men remain trapped, and their injuries remain unknown.
Eight ambulance crews are on the scene.
Police have now closed the highway and are warning drivers to avoid the area.
Diversions are in place southbound on Pignata Rd and northbound on Frizzo Rd.
Police are advising motorists to avoid the Bruce Highway at Palmview following a truck roll over this morning. https://t.co/VAOm2sLEhO— QPS Media Unit (@QPSmedia) August 1, 2016
EARLIER: Emergency services are at the scene of a crash on the Bruce Hwy.
Early reports suggest a truck has rolled in the southbound lanes of the highway at Glenview, near the Aussie World, about 20km south-west of Maroochydore.
Two people are trapped in the vehicle, one man in his late 20s, the other man in his late 30s.
Paramedics were called to the crash just after 5.40am and are working at the scene, along with Queensland Fire and Emergency Services and Queensland Police.
One lane north-bound and one lane south-bound have been closed.
The Department of Transport and Main Roads has warned drivers to expect delays.