Young Blue’s image takes a massive hit
YOU reckon Josh Bootsma needs to have a good hard look at himself?
And preferably that particular look will be in the mirror, and not at any images of himself that may be deemed inappropriate if they were to be uploaded on to any social media platform.
Sending certain explicit photos to a teenage girl using Snapchat, which were then seen by the girl's mother, was the "final straw that broke the camel's back" when it came to the 21-year-old's time at Carlton.
It's apparently not the first time he has been in trouble over his social media use - there have been accusations he follows Justin Bieber on Twitter and once 'Liked' One Direction's Facebook page. The club also said he regularly turned up late to training and meetings.
Another wasted first-round draft pick (22), Bootsma had cult status with Blues fans when he debuted in 2012, largely due to his blonde afro and resemblance to Napoleon Dynamite.
But, to use a line from that 2003 comedy, Bootsma has been 'such an idiot', with Carlton hitting the delete button, tearing up his contract with a year and half to go - with the blessing of his frustrated teammates who had had enough of his antics.
Internet savvy Blues coach Mick Malthouse, who happens to have his very own website, pulled no punches on Wednesday, saying "Josh has taken considerable time up with our people, trying to organise his life" - clearly without success.
It will be interesting to see if the son of well-respected WA footballer, Brad Bootsma, who captained his state and played 27 games with Fremantle in 2000-01, will get another opportunity.
And while we're here to talk footy, you can't help but wonder too what this incident will do to his relationship with his partner who is due to give birth to his child ... or what that child is going to find when he punches dad's name into Google in a few year's time. They may discover the word 'Bootsma' has sadly become the term used when an AFL player has been sacked for inappropriate use of social media.
Carlton football chief Andrew McKay stated the obvious when he said it was another reminder that players needed to be "super careful" on social media, while AFLPA player relations manager Brett Murphy said a "commonsense" approach was required.
It's really no different to how these very public figures, many of them full-time role models, should act when they are out in public ... and 'in the flesh', so to speak.
It might actually be time to confiscate any devices some Blues have that can access the internet. It was only a couple of years ago that Brock McLean had a go at a 'fan' on Twitter by accusing their mother of giving him AIDS. He was banned for one game and fined $5000.
But, imagine what sort of trouble Brendon Fevola could have got himself into if Snapchat had been around late last decade, and didn't just have to settle for email (remember the Lara Bingle photo?), and television (via The Footy Show).
Carlton has been trying to clean up its image ever since, and has so far been failing.